Selling at Auction
Selling at Auction
Our recommendation would be to Auction the property, the reasons and benefits of this are as follow:

- We can accommodate a quick, no-fuss sale. The date is also a set one, you can make plans accordingly.

- Purchasers know that on a certain date the property will be sold. This gives them time also to make financial arrangements for the date of sale thereby creating urgency and competition. Competition can encourage a higher price than originally intended. A longer-term settlement allows more buyers to operate at Auction and allows you to plan under your own settlement terms.

- It is generally accepted that once a price has been advertised, it is looked upon as the top and most ambitious price, open to negotiations always downwards.

- But what if you put a high price on it? Overpricing the property generally has the effect of usually underselling it as the longer it is on the market the more people say or feel that if it has not sold yet it must be overpriced.

- By removing the barrier of the price we can find “all” parties who would genuinely buy it and sell to the party prepared to pay the most.

- By auctioning the property we do not go through the agony of finding a buyer who would have paid more a week after you have sold it. The Auction makes sure we find all the interested parties now and because you have control of the process we can get back to all people who have viewed it before you decide to sell it.

- If we get an offer before it is advertised or in the first week, I hope this meets with your approval.

- People will often pay more and have to pay more for a property they want.

- A good price can be achieved quickly as buyers do not wish to miss out and can often put offers in before it is advertised OR before the Auction at a premium to stop the sale.

- I would prepare Auction Particulars and Conditions of Sale. You control the terms and we can guide you on the Reserve if required.

- A 10% deposit is paid on the fall of the Hammer (twice as much is generally accepted). All Real Estate Fees are taken from the deposit after fourteen days. With a greater deposit you have money to put down on another home, often alleviating the problem of having to get bridging finance for the deposit on another home yourselves.

- A Possession date is set by yourselves to suit where you are going, and you can make plans accordingly.

- Auctions receive greater exposure.

- The Auction draws a higher level of enquiry as the price is removed. Buyers from lower AND higher price brackets will view the property. For the lower buyers, your home could be the best they have viewed thereby making it appealing AND for the higher priced buyer dropping a price-bracket could make your home look cheap making it easier to negotiate a good price with them.

- A marketing plan can be adjusted to suit your needs. Ideally, the impact should be immediate and most monies should be directed towards the early days. Focusing the advertising effort early it can actually help us save money if an early sale eventuates. In fact by compressing the advertising into the 4 weeks of an Auction can also save advertising money, rather than having to advertise over a longer period.

- With marketing and the magic word Auction as the heading for the advert buyers will get drawn to the property.